Google Ads Search Campaigns
Google processes 99000 searches every second, amounting to 8.5 billion searches every single day, the focus of HakPas’s Google Ads campaign is to efficiently and effectively put you in front of a extremely targeted audience which is most likely to convert, increasing your ROI
HakPas Specializes in identifying and honing in on the most profitable keywords, finding keywords your competitors may overlook and constantly testing and refining your ads to make data-backed improvements to performance. This approach helps us effectively plan to keep you ahead of your rivals, particularly regarding new ad offerings and user trends. You’re the first to respond and the first to benefit.
SEO may be the king for growth in the long term, however, with Google Ads there is no need to wait on that long-term lead generation strategy that’s been in place for months, no need to create endless reams of content. With the help of Google Ads, we’ll start driving traffic to your webpage immediately, and you’ll see an increase in traffic from the word go.
We help businesses of all sizes drive incredible results through Google ads. We break down a campaign into three key objectives, working to increase your customer base, rapidly scale traffic and optimise for conversions.
Google Shopping Campaigns
With an outstanding 1.2 billion monthly searches and a sky-high 1.5% average ad conversion rate, Google Shopping is taking the world of ecommerce by storm. Are you ready to take advantage?
In today’s ecommerce business, having a great product is not enough. If you’re not promoting traffic to your website and your product feed on Google Shopping results, you’re just not in the game.
Google’s shopping tab is rapidly increasing its user base, and your competitors are just smashing their sales ceilings out of the park. With the ability to show up multiple times on the Google SERPs — as a website result, a text-only PPC result, and a Shopping result — Google Shopping ads are proven to have 30% higher conversion rates than simple text ads.
But the only proven way ecommerce businesses like you can maximise this huge new profitable marketing channel? It’s by partnering with Google Shopping specialists, HakPas.
Talk to our expert team now, and see how you can RAPIDLY scale your revenue.
Driven by Data
It’s no secret. Data is key to a successful Google shopping campaign. But we’re well poised to help you take strategic advantage of your data. We have a team of PPC data geeks on hand to help you understand and optimize your ads based on your insights. We’ll also conduct regular reviews of your industry network to help you maintain competitiveness. This approach helps us effectively plan to keep you ahead of your rivals, particularly regarding new ad offerings and user trends. You’re the first to respond and the first to benefit.
Our PPC agency team doesn’t hire self-titled ‘specialists’ or new consultants. We’re knowledgeable, driven, and passionate about getting your website to the right readers using whatever means necessary. We won’t hold back in telling you exactly what you must do to get there. We provide impartial, transparent and data-backed advice, and our results speak for themselves.
See a boost in your revenue, drive motivated web visitors and stand out in the Google rankings, all with expert PPC management by HakPas. Get in touch with our paid search team today.
Our Process
Learning About Your Business
The key starting point to any successful SEO campaign is the preparation and research. The more we know about your business, the better work we’ll be able to perform.
On our PPC discovery call we will:
• Learn about your business.
• Listen and understand exactly what you want from the campaign.
• Understand what keywords you want to be seen for on Google.
• Identify key KPIs to work towards
Keyword Research
PPC Proposal Call
To understand the current paid ads situation in your industry, our in-house keyword research team performs an in-depth research and analysis for your specific campaign.
We look for the “low hanging fruit” keyword ideas that your competitors may have missed, whilst also analysing Google’s ad stats to paint a broader picture as to what the data is telling us.
Then, we’ll select the keywords we suggest you target, based on our expertise and your business objectives.
Once we’ve finalised the best keywords to target for your paid campaigns, we’ll jump on a video proposal call to go over our findings along with the campaign targeting strategy. Here, we’ll tell you exactly how we’re going to generate your business more revenue.
During this call we will:
• Walk you through our approach to a successful PPC campaign.
• Outline how our monthly and quarterly reporting process works.
• Discuss our paid ad strategy and how we suggest you optimise your ad budget.
• Present our keyword research findings to you, outlining the best approach for a strategy moving forward.
• Break down our suggestions for your budget, and the results we can generate.
Welcome Email
Onboarding Call
Ready to go? Look out for your Welcome Email from us, This email will contain:
• A link to schedule a time and date to jump on the official onboarding call to go over the strategy for the next quarter.
• An onboarding form that needs to be completed prior to us starting the campaign.
Get ready for a call with the team as we’re going to run through the custom SEO strategy for your business.
This call is important as it:
• Gives you complete clarity and transparency on what will be happening before the start of each campaign.
• Ensures we are all in agreement that our holistic strategy compliments your goals.
• Allows you to oversee each campaign comfortably and understand exactly what we’re doing behind the scenes to get you results.
Campaign Begins
Onwards and Upwards
It’s kick off time! We’ll set up everything required to ensure your campaign is a success, including set up of:
– Ads
– Keywords
– Location Targeting
– Conversion Tracking
We can also advise you on landing page designs at no additional cost.
Depending on the strategy we decide to take for your business, we’ll be targeting either bottom of the funnel traffic or both the bottom and top of the funnel traffic.
Each stage has different intents and will be directly to different pages on your website. However, our goal remains the same, to help your potential customers find you, instead of your competitors.
It’s not uncommon for businesses to generate sales/ inquiries within 24 hours of the ads going live.
Just because you’re getting clicks and sales, it doesn’t mean the campaign is a success and performs optimally.
We’ll review what searches are leading to clicks and what leads to conversions and optimise the campaign daily. We refer to this process as ‘fine-tuning’ the campaign.
Our optimising process has over 100 metrics we review ranging from ‘browser type’ to ‘time of the day’ the conversion was generated.