Search Engine Optimisation - HakPas - Digital Marketing Solutions

Specialized SEO Strategies for E-commerce Businesses (Shopify, Woocommerce and Magento)

We don’t have to tell you the value of E-commerce. It’s a booming industry growing larger every year, making up 23% of global retail sales in 2023 and forecasted to grow to 41% by 2027. These sales consist of both Paid ads and Social Media Marketing however still the best way to generate organic sales is through a specific SEO Strategy for your online store. While paid ads can generate quick results, they’re rarely a long-term sustainable solution. In fact, 10% of all online sales come from paid ads while 52% is from organic searches. Another downside to relying too much on paid advertising is that if your ad spend drops so will your traffic.

A tailored SEO strategy is what will ultimately help you generate organic traffic in the long run without the monthly ad costs which can be substantial. Investing in a SEO strategy will ensure sustainable growth, improved organic visibility, an expanding audience and reaching potential consumers who are ready to checkout. Outrank your competitors on search engines and capture the bulk of your market’s traffic, this is what will help you boost your online sales. Choose HakPas as your designated experts and we will design a tailored SEO Strategy fully suited to your business and will implement that strategy to boost your ranking on Google.

Our Checklist for E-commerce SEO

Complete SEO Audit

We will conduct a comprehensive website audit that includes going through the content and backlink profile to identify any current problems

Technical Optimisation

We’ll go over your Ecommerce website to look for SEO issues like duplicate titles, missing ALT tags, 404 errors, and other technical on-page SEO aspects.

Website Speed Optimisation

We’ll make sure your website provides a great user experience while also achieving high core web vital scores in Google Search Console.

Category and Product Page Optimization

Individual product keywords may have smaller search numbers but significantly higher conversion rates. We will ensure that you are visible when customers search for those product keywords

Customised SEO Strategy

Using our comprehensive keyword research tools and industry knowledge, we will compile a list of keywords based on their search volume and with high buyer intent

Content Creation Strategy

We will make necessary recommendations for the content on your website to make it more valuable and SEO optimised in order to rank higher

Creating External Links

We’ll create high-quality content that people want to link to, resulting in a successful natural link-building campaign

Monthly Progress Reports

Each month, we will provide you with a detailed progress report for all the targeted keywords along with the action points.

SEO Strategies for National and Local Businesses

In 2024, Your website is worth more than it used to be. Having an online presence is crucial for Increasing leads and building a solid reputation and we can help with all of that.

SEO is key to growing your business and appealing to the potential clients nationwide. Collect clients from across the country by optimizing your site on Google so that you can reach the people who are looking for to purchase the services you offer before your competition.

If you’re a Local business providing services in a specific city or selling products to people in your area via a physical outlet, you might think that SEO is not something you need, well think again. In 2024, If someone needs a mechanic, would they go through a phone book for hours looking for your number or would they do a quick search on google for mechanics near them?

80% of people use the internet to find local suppliers or service providers. If you don’t have a strong local presence on Google, you will be missing out on those sales and those clients will be going to your competition who does have a strong presence on Google.

Ranking highly on the organic search results is becoming more and more of a necessity every year and the experts at HakPas can help you do that.

A SEO Agency that delivers

At HakPas, we use SEO strategies that we develop in-house to get your website on top of the results page. Using extensive keyword research, reliable link-building and by improving the technical aspects of your website, we aim to improve your domain authority, bring in more traffic, generate leads and increase conversions. Our strategies can help you dominate both your local market and international market, depending on your needs, by bringing in relevant customers with a high buyer intent.

Whether you’re selling consumer products or running a service-based business, whether you sell locally or internationally, whether you sell on your online store or at a physical location, your business deserves to be discovered by potential customers when searching for what you offer which is why we at HakPas design and implement specific SEO strategies that fit your business.

Contact our SEO team today so we can get started with growing your business online.

Our Process

Learning About Your Business

The key starting point to any successful SEO campaign is the preparation and research. The more we know about your business, the better work we’ll be able to perform.

On our SEO discovery call we will:

• Learn about your business.
• Learn exactly what you want to achieve from the campaign.
• Understand what keywords you want to be seen for on Google.
• Analyse the websites of your competition to show you exactly what
they have done to get to where they are now.
• Determine how long it will take to get your desired results and the
investment required to get you there.

Keyword Research

SEO Proposal Call

To understand the current SEO situation in your industry, we conduct in-house keyword research and analysis for your specific campaign.

We look for the “low hanging fruit” keyword ideas that your competitors may have missed, and we’ll also analyse the top ranking websites to see what keywords they’re actively targeting.

Then, we’ll select the keywords we suggest you target, based on our expertise and your business objectives.

Once we’ve finalised the best keywords to target for your campaign, we’ll jump on a video proposal call to go over our findings. Here, we’ll tell you exactly how we’re going to get your business to rank higher on Google.

During this call we will:

• Review our approach to a successful SEO campaign.
• Present our keyword research findings to you,
outlining the best approach for a strategy moving
forward.
• Outline how our monthly and quarterly reporting
process works
• Break down our suggestions for your budget, and
the results we can generate.
• Run over our full terms of service.

Welcome Email

Onboarding Call

Ready to go? Look out for your Welcome Email from us, This email will contain:

• A link to schedule a time and date to jump onto the official onboarding call to
go over the strategy for the next quarter.
• A link to complete the direct debit mandate to allow for a seamless billing
process.
• The email will also contain the onboarding form to be completed prior to us
starting the campaign. This form includes; the best email addresses for us to send our monthly reports to and the login details of your site

Get ready for a call with the team as we’re going to run through the custom SEO strategy for your business.

This call is important as it:

• Gives you complete clarity on what will be happening before the start of the
campaign.
• Ensures we are all in agreement that the strategy compliments your goals.
• Allows you to oversee the campaign comfortably and understand exactly
what we’re doing behind the scenes to get you results.

Website Audit & Optimisations

Onwards – Blog Creation and Link Building

It’s kick off time! The first thing we will do is run a comprehensive manual SEO audit on your site.

This is essential to ensure we’re not building your digital real estate on a weak foundation. Audit completed, it’s time to fix all of the problems we identified.

These optimisations may include:

• Optimising title tags, URLs, meta descriptions and content across all relevant
pages of the website.
• Creating any new pages.
• Optimising existing content.
• Removing redundant pages.
• Consolidating multiple existing pages that may work better together.
• Optimising internal links to boost the relevance of your target pages.
• Performing any other optimisation work necessary, including page/website
speed, optimisation, optimising core web vitals, and so on.

The groundwork has been done, and just this first step will likely have had a huge positive effect across the entire site. Now, the work begins to increase the authority of your site. We do this in two ways; through improving and increasing the relevancy of the content, plus by developing an organic back-linking strategy.

Month in month out, our content and link building team will consistently:

• Research relevant keywords that we can target on your blog, analyse the content your competitors have written on the same subjects and create content for each keyword that Google deems more useful for the search user. Then, we’ll format the content with the correct layout and relevant images and add them to your website each and every month.
• Build relevant links to your website by carrying out organic outreach to other websites that we deem to be of high quality and relevant to either the industry or geographical area you are targeting. These are trusted and relevant third parties that link to your website and improve your site’s authority.

Frequently Asked Questions

What is an ecommerce SEO Agency?

An ecommerce SEO agency specialises in providing search engine optimisation (SEO) services for e-commerce websites that use the Shopify, Woocommerce or Magenta platform. Our services include keyword research, on-page optimisation, technical SEO, link building, and content optimisation, all with the goal of improving the visibility and ranking of your website on search engines such as Google.

How does SEO bring more traffic to my store

SEO can bring more traffic to your Shopify store by improving your website’s visibility and ranking on search engines such as Google. Here are a few ways that SEO can drive more traffic to your site:

1) Keyword optimisation: By targeting relevant keywords in your website’s content, meta tags, and other on-page elements, you can improve your website’s visibility and ranking for those keywords, which can result in organic traffic from search engines

2) Technical optimisation: A technical audit for SEO can help ensure that your website is easily crawlable and indexable by search engines, meaning that your website will appear in search results. A technical audit will also include optimising the URL structure and site structure of your Shopify store.

3) Link building: Building high-quality backlinks to your site from other relevant websites can increase your site’s visibility and authority, resulting in more traffic from your customers’ organic search.

4) Mobile optimisation: With the majority of traffic coming from mobile devices, mobile optimisation can help ensure that your website is easily accessible and readable on mobile devices, which can result in more traffic from mobile users.

By following best practices for SEO and continually optimising your website, you can improve your website’s visibility and ranking on search engines, which can result in more traffic and ultimately more sales and revenue for your Shopify store.

What is the relevance of keyword research in ecommerce SEO?

Keyword research is fundamental to ecommerce SEO products. A ‘keyword’ is the text an internet user enters into a search engine to find results. Your SEO strategies will be based on the keyword research that you perform.

For optimal search engine results, HakPas’s keyword research team concentrates on the best keywords for your industry. We look for broad search terms that generate high organic traffic and then focus on product-specific keywords on your product pages to drive relevant traffic to your site.

Our SEO strategies will help the organic traffic of your business through search engine optimization.

How long does it take to see SEO results for my ecommerce website?

Unlike other SEO agencies, we offer a guarantee and a fixed timeline for you to see results. We’re that confident in our strategy! If your ranking positions haven’t improved within 90 days, we will give you a full refund.

Is ecommerce SEO different from other forms of SEO?

While E-commerce SEO is similar to other forms of SEO as they both focuse on improving a website’s ranking on search engines, there are some key differences. This is why it’s critical to partner with a SEO company such as HakPas who can offer a specialised ecommerce SEO service.

Firstly, e-commerce websites typically have a large number of product pages, each with their own unique content and highly searched keywords based on specific supplier information. This can make it more challenging to optimise each page for search engines. HakPas is experienced with integrating target keywords and natural backlinks into product pages for ecommerce.

Secondly, ecommerce sites often have a large amount of product data that needs to be structured and organised in a way that search engines can understand. This includes product titles, descriptions, prices, images, and reviews, not to mention a complex sales funnel.

As well as this, ecommerce businesses typically have a complex navigation structure and multiple categories. This can make it challenging to organise the website in a way that search engines can easily understand and navigate.

An ecommerce platform can also offer complicated technical features, such as product feeds, or supplier backed integration for dropshipping sites. This architecture sometimes makes search engine optimization complex for ecommerce sites.

Finally, e-commerce websites often use ‘rich snippets’, which can provide additional information about products such as ratings, reviews, and pricing in search results. These additions can help to strengthen your sales funnel and increase click-through rates to drive more traffic to the site. We will help you optimise your whole site for SEO and will understand these specific features.

In summary, while e-commerce SEO shares many similarities with other forms of SEO, ecommerce SEO strategies bring their own unique set of challenges and considerations. A qualified ecommerce SEO company will be experienced in optimising product pages, product data, and feeds, as well as handling rich snippets. As a result, it’s important to partner with an SEO company like HakPas who have a specialised understanding of e-commerce SEO to effectively optimise your website and drive more traffic and sales.

Is it worth paying for SEO Services for my Store

If you are looking to improve your ecommerce business website’s visibility and ranking on search engines, drive more targeted traffic to your site, and increase sales and revenue, then investing in Shopify SEO services is worth it. HakPas can help you identify and target the right keywords, optimise the on page elements of your Shopify website, and provide an SEO audit to help your site rank higher in search engine results. This can lead to more visibility and higher click-through rates, which can ultimately result in more sales.

Is blogging on my ecommerce site important for SEO

A search engine values your website based on its content. The more relevant the content, the more likely the page will rank organically. As a result, blogging can be an important component of an SEO strategy for an ecommerce website. A blog section with articles on various topics related to your products will help readers see you as an expert. It’s important to keep up with on site content to generate great SEO results. This is included in the services we offer at HakPas.

What are some common SEO issues that ecommerce websites face

Shopify websites can face a number of common SEO issues that can impact Shopify sales and visibility on search engines like Google. Some of the most common issues include:

Duplicate content: Shopify websites often have a large number of product pages with similar or identical content, which can result in duplicate content issues that can harm their search engine visibility. Many Shopify stores simply duplicate their descriptions or content from their suppliers’ sites, causing their site to drop in the search rankings. At HakPas, our SEO strategies include helping your business create optimised, unique content.

Thin content: Some e-commerce websites have product pages with very little content, which can make it difficult for search engines to understand the relevance of the page. At HakPas, we identify these pages in our technical SEO audit, and resolve issues by creating outstanding content to increase traffic and sales.

Missing or duplicate title tags and meta descriptions: These are important elements of on-page SEO and are used by search engines to understand the content of a page. Again, these issues are picked up on by our technical SEO team, who work to resolve them from the beginning.

Slow page load times: E-commerce websites can be resource-intensive and can suffer from slow page load times, which can harm their search engine visibility and decrease organic traffic. Our in house Shopify SEO experts help resolve slow load times of ecommerce stores, helping your customers stay on your site and increasing conversions.

Limited backlinks: E-commerce websites may have limited backlinks pointing to their site, which can make it difficult for them to compete with more established sites in their niche. If this is the case, all your SEO effort will be wasted. Our HakPas Shopify specialists create you a comprehensive backlinking strategy, helping increase your position in the search rankings.

By identifying and addressing these common SEO issues, Shopify website owners can improve their visibility and ranking on search engines like Google. This drives more targeted traffic to their site, ultimately resulting in increased sales and revenue.